Responsive video ads now support 2 additional fields-Path 1 and Path 2. Path 1 and Path 2 fields for responsive video ads The option is behind the 3-dot menu at the top right of the type navigation section. The types in the “Manage” section at the bottom left of the Editor window (also known as type navigation) can now be sorted alphabetically or by entity count (so the types with more items are nearer the top). Type lists sortable alphabetically or by entity count New ad groups in these campaigns must have the "Responsive video" type. If you use "Video - Drive conversions" campaigns, you’ll be required to use "YouTube Search" or "Include video partners" network targeting on the Campaign edit pane under “Video networks.” Existing campaigns that don’t use this targeting will still be allowed but new campaigns must target all 3 video networks. Increased validation requirements for "Video - Drive conversions" campaigns Choose a list of standard goals for a campaign or switch the campaign to use account goals.Choose for each such goal whether it should be targeted as account goal.View a list of standard goals available at account level.You can use Google Ads Editor to take the following actions: Google Ads Editor 2.0 supports conversion goals. Fix your conversion action with a conversion rate drop.Fix your conversion action with no activity.Google Ads Editor supports the following recommendation types: With action triggers, you can automatically run one or more custom actions when a certain event occurs (for example, when a particular error or a custom rule violation is detected). Custom actions can be used for frequently repeated tasks, such as adjusting bids based on stats. How to customize your account tree and type listĪ custom action is a task that you can save in your account so that you can easily re-run the task (for example, you can save the action to run the “Replace Text” tool on keywords in a specific search, and replace keyword A with keyword B).Advanced features within Download selection dialog.The set of tips covers a variety of Google Ads Editor features including the following: The tips could be recalled at any time by clicking Help, then Tutorials, then New user introduction. When a new user runs Editor for the first time, a sequence of tips is shown, pointing out important parts of Editor UI with brief explanations. ![]() Google Ads Editor 2.0 fully supports Performance Max campaigns, asset groups and product groups. In addition to the performance max campaign support, Google also updated the new user onboarding for Ads Editor, added custom actions and action triggers, new supported recommendations, conversion goals, and much more. Google also jumped from version 1.8 directly to version 2.0 (which I expected) with this release. Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns.
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